Who Owns GUCCI, According to the Gucci family the Gucci family originated in the city of Florence in 1410.The founder of Guccio Gucci was born in 1881 and moved to London in 1897, where he worked in a hotel where his job was to pick up the luggage of the visiting guests and keep them in their rooms.
Because this hotel was a luxury hotel and the customers who came here were also rich, He would carefully look at the luggage, cloths and bags of those rich customers and observe what kind of goods the rich people use and what kind of quality they use. After working in a hotel for a few years, Guccio Gucci quit and after World War started a job at Franzy, a leather luggage manufacturing brand.
Who Owns GUCCI
In 1921,Guccio Gucci started his own shop in Florence, where he made imported luggage. Along with the shop, Guccio Gucci also set up a small workshop, where he started making small things at the local level, all those things were made using leather. Because Guccio Gucci understood the quality of leather and the quality of the rich people like it, so he took care of that from the beginning and started making that quality according to the rich from the very first day in general. Due to the good quality of the goods, the demand for the respect made by him increased so much that his small workshop started falling short. Due to the high demand for Gucci goods, his workshop was now small, now he decided to expand the workshop but still he was not able to decide to become a big brand with the local brand mindset.
Gucci’s wife and his five sons all cooperated with him in running the shop. In 1925, Gucci’s eldest son, Aldo Gucci, took full interest in his father’s business and began expanding his father’s work. In 1938, Aldo Gucci convince his father Guccio Gucci, started a new shop in Rome town. From the very beginning, Gucci presented his brand as a luxury brand and with the same thinking, he kept the interior, look and feel of the store. After the Second World War, due to the decrease in the availability of leather, Gucci started making cotton canvas bags instead of leather. In this, he used green and red color ribbons and used double G font, later it became Gucci’s signature style. Gucci’s business began to boom after children joined the business and opened a new shop in Milan in 1951.After two years Guccio Gucci left this world and then his children started taking over the business and after 2nd weeks of Gucci’s death opened a new store in New York. His brand had become so famous that even John Kennedy’s wife started using Gucci’s product. I think readers get the answer in the articles of the question Who Owns GUCCI, answer is Guccio Gucci is the founder and the owner of the brand and the later on all his sons take the charge of the brand.
By the 1990s, there were so many quarrels and disputes among the Gucci brothers that customers started saying that they had forgotten to do Gucci innovations. Here comes a twist in the Gucci brand where they hired Tom Ford as creative director in 1994. Make over the brand under the guidance of Tom Ford and the brand grew sales by 90% and became the Most Trusted and fashionable Brand in no time. Tom Ford knew that humans need sex, so he got Gucci’s products designed keeping in mind the sex and excitement and in which he got success. Because of which his competitor is also surprised that Gucci is doing what kind of experiment, but Gucci got the advantage and got the main sales growth. He started designing the product on a 60% classic and 40% trends.
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They make you feel exclusive
When a customer visits Gucci’s store, the staff there makes him feel so good and important, that the customer also feels that he is not a common customer. He is a different and important personality from the world, only after making him feel that he sells his product to him.
Within a short span of time, Gucci became a popular brand that singers started using the word Gucci in their apne lyrics and some even started giving public apperance by wearing Gucci’s brand logo clothes.
Gucci started to get the benefit of this influencer marketing.
Gucci never hide its brand logo as we have seen in some brands,Gucci has always displayed its logo on the product. Customers feel themselves so exclusive in themselves by using the brand’s product.
Gucci sells its product 5x more expensive and the buyers also know this. It has created so much brand value that even 5x expensive, the customer feels value deal and value for money.
People are biased
After buying gucci product, the customer would feel so proud and privileged in himself that he would have been convinced that the product he bought is not in everyone’s capacity to buy.
Feeling of superiority
Gucci’s product is so expensive that the product is fashionable and there is no need to explain to the front how rich it is.
brand has created such a huge brand value that its user feels superior to himself and creates networking very easily with other Gucci users.
In the 1990s, Gucci connected with some rappers and hiphop brands. The rapper used to use the word Gucci in the music and lyrics and also used to wear Gucci brand clothes, due to which millions of followers of rappers and hip hop bands were very quickly conect with the Gucci brand.Some bands even added the word gucci to their band name.
Understood the customers
Every year Gucci spends million of dollars on research to find out what its product buyers like in the latest fashion and designs. They always wants to be in trend in the fashion and lifestyle industry.
Gucci Is Rare
We humans want to buy those things which no one else has. Gucci sells his product so expensive that not everyone can even afford it.
Gucci does not reduce the pricing of its products and never offers discounts. Even if one of his designs flopped, instead of giving a discount on it, he destroys that product but does not sell it at a lower price. Gucci targets only those customers and their families who can afford it and Gucci always maintains this rare hype. The rich man himself markets the Gucci by wearing it and the poor man has the curiosity to buy it and this is what the Gucci wants.
Does Guccio Gucci's family still own Gucci?
The 1950s and 1960s saw the opening of Aldo, Rodolfo, and Vasco boutiques in New York, London, and Paris, France.
Vasco died in 1974, and Rodolfo died in 1983. Maurizio Gucci, Rodolfo’s son, received Rodolfo’s portion.
A family dispute between Maurizio and his uncle Aldo Gucci, who owned the other half of the fashion company, intensified after Maurizio acquired the majority of Gucci’s shares.
Aldo and Maurizio engaged in a court dispute about who would lead Gucci during the majority of the 1980s. The job was given to Maurizio, who took over.
Who owns the Gucci fashion brand today?
Maurizio sold the clothing line to InvestCorp in 1993. The Gucci family no longer owns Gucci in its entirety as a result of this sale.
In 1995, Maurizio Gucci was shot and killed by a hired assassin after being sold to InvestCorp.
His former spouse, Patrizia Reggiani, was found guilty of planning the successful assassination attempt on Maurizio.
Gucci is owned by the luxury goods company Kering as of 1999; the Gucci family who founded the brand is not a shareholder.
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